01 / BRAND IDENTITY
Phixels
Modular geometry / Color system
01 / SELECTED WORK
02 / THE PROCESS
Visual Identity.
Distinctive identities built through strategy, design and visual storytelling.
START A PROJECT03 / DELIVERABLES
IRANNIE MC © 2026
01 / SELECTED WORK
Identity in Practice.
SELECTED BRAND IDENTITIES / 03
02 / CUSTOM LETTERING
SP Auto Repair
Gothic typography / Automotive culture
03 / ILLUSTRATION & BRANDING
Fly Sneaker Laundry
Character design / Sneaker culture
02 / THE PROCESS
From Vision to Identity.
A collaborative process that transforms ideas into cohesive visual systems.
Define the Vision
Creative brief, scope and direction.
Build the Identity
Research, concepts and design development.
Make It Real
Final approval and agreed design assets.
03 / DELIVERABLES
What's Included
Logo System
Primary logo and approved variations.
Color & Typography
Selected colors and type specifications.
Brand Guidelines
Rules for consistent brand applications.
Brand Applications
Mockups and agreed final files.
Deliverables depend on the selected package and agreed project scope.
NEXT / YOUR BRAND
Let's Create Something Distinctive.
Have a brand, an idea or a vision? Let's bring it to life.
Sample Project / Irannie MC
01
The Concept
Three Letters. One Symbol.
The Irannie MC monogram unifies the initials I, M, and C into a single ornamental composition.
Inspired by the fleur-de-lis, its structure combines a strong central axis with flowing, symmetrical curves.
The result is a distinctive signature balancing classical elegance with contemporary visual expression.
02
Color System
A monochromatic visual foundation complemented by luminous digital accents.
Black
#000000
White
#FFFFFF
Ice Blue
#9EB8F9
Acid Lime
#E6FD53
Official Logo Variations
Black and white are the primary flat-color versions of the identity. Chrome is the official reflective treatment for digital applications.
01 / Black
02 / White
03 / Digital Chrome
03
Clear Space & Proportions
FIG. 01 / MINIMUM CLEAR SPACE
· ILLUSTRATIVE DIAGRAM
01 / MEASUREMENT UNIT
Proposed standard: X equals 25% of the visible monogram height.
02 / PROTECTED AREA
Keep a minimum distance of 1X between the mark and surrounding text, imagery or graphic elements.
03 / PROPORTIONS
Preserve the original aspect ratio. Never stretch, rotate, distort or modify the monogram.
04 / MINIMUM SIZE
Minimum sizes for print and digital media must be validated through legibility testing.
REFERENCE
The blue boundary represents the minimum exclusion zone. Yellow dimensions indicate the reference spacing unit X. The illustration demonstrates the proposed rule, not measured vector geometry.
APPROVED MARK
04
Typography
A restrained typographic hierarchy combining expressive headlines with clean, modern body text.
PRIMARY TITLES
Ghostey Bold
11 px / Regular
Main headlines only
11 px / Regular
Main headlines only
BODY COPY
Helvetica
Helvetica Regular
9 px / Regular
Body text and descriptions
9 px / Regular
Body text and descriptions
SUBTITLES & CAPTIONS
Visual Identity
Helvetica Light Oblique
9 px / Oblique Light
Captions and subtitles
9 px / Oblique Light
Captions and subtitles
Typography specimens are enlarged for website readability. The primary typeface is displayed using the original Ghostey artwork.
05
Logo Usage
APPROVED USE
Use the original logo artwork, respect clear space, maintain proportions, and select the appropriate official finish for each application.
INCORRECT USE
Avoid stretching, rotating, recoloring, adding unauthorized effects, or positioning the logo over backgrounds that reduce its visibility.
