Selected work / Web design
Kevin Garcia
Originals.
A digital storefront
for western showwear.
Shopify design and development by Irannie MC. A closer look at the structure, interfaces and visual details behind the website.
01 / Site structure
Three ways to shop.
One connected experience.
Ready-to-wear pieces, recreated designs and custom commissions each have their own entry point. The homepage introduces these options before visitors explore the details.
Ready to Wear
Discover available garments and browse the collection.
Collection → Product detailsCustom VIP
Explore the personalized design experience.
Experience overview → Custom optionsEncore
Discover signature designs that can be recreated.
Encore collection → Design selectionSimplified shopping journey map based on the published website.
02 / Mobile experience
From first impression
to collection browsing.
The homepage introduces the brand through large imagery. The catalog shifts the focus to individual garments, with a two-column layout showing product names and prices.
03 / Desktop experience
A wider view
of the brand.
On desktop, the opening composition places the model alongside the headline and collection link, giving photography and messaging room to work together.
Explore the live website ↗04 / The final experience
The brand, brought online.
A storefront connecting the visual world of KGO with its collections and custom design experience.